Fly a Kite helps organisations grow and diversify their audiences by building successful brand strategies. What does this mean?
When we talk about brand, we’re not talking about logos, graphic design, visual identity, flashy websites. These are surface-level manifestations of something far bigger. Brand is not owned by the marketing team – although this is the foundations so the marketing team will not succeed without a strong brand strategy
When we talk about brand we’re talking about
📌 Distinctiveness: How is your organisation different from others? What is your superpower and what makes you stand out from the crowd?
📌 Storytelling What stories can you tell to help people understand your brand, who you are and what you’re about?
📌 Emotional connections It isn’t just what you do, it’s how you make people feel. Every interaction is a chance to make a powerful connection.
📌 Fandom Mattering builds an enthusiastic committed following. How do you feed self-identity, sense of belonging, inclusion and acceptance as part of a fan community?
📌 Promises and trust What promises do you communicate and can you be confident you’ll live up to them all of the time? How are you driving credibility in your consistency and excellence?
📌 Experiences How do you optimise not just your communications but your actions? Crafting memorable experiences that deliver on your promises and speak volumes about what you stand for?
📌 Culture When you bring your A-game what qualities are on display? How do you make this consistent and support staff teams to bring more of these qualities more of the time?
You may already have ‘values’ which is likely a list of positive adjectives – but how do you use them, what do they bring to the table on a day-to-day basis? An effective brand strategy will help you do all of these things and make it easy for everyone on your team to play their role, confident they’re making a difference and getting it right.