Our approach is to listen to you to understand the challenges you face and what you want to achieve. Every organisation is different.
At the heart of it, we help you grow, broaden and diversify audiences. We use team consultation and audience insight to help you be bold and feel inspired. Below are just a few things we can help you do.
Build your brand
Hone in on your distinctive proposition that will make make sense for the audiences you want to win and help you stand out.
Our collaborative approach will articulate your identity and tell your story – illuminating it for everyone in your team, so they understand how they can deliver it in their area.
We’ve done this recently for the Donmar, Aberystwyth Arts Centre, Liverpool Phil, Bristol Beacon, CBSO, UCA and Paul Mellon Centre
Understand your audience
Get to know what audiences think and feel; what matters to them; what they need and want from you; how they perceive you (and why); what messages are getting through, and what messages resonate with them? By truly listening to them and understanding the audience perspective, you can have influence on the right people.
Bringing in the voice of the audience can help shape your brand strategy, new initiatives, upcoming programmes, campaigns, anything – making sure you deliver it in the most on-brand and powerful way possible, ultimately maximising the impact.
We use a range of audience research techniques – the right approach depends on the questions you need resolving. Who do we need to speak to? What the best way to really hear their thoughts?
Whether it’s focus group, mystery visits, a survey of your database, a study of the wider population and potential market or even a quick few vox pops, we are resolutely focused on making it actionable. From big strategic focus to more tactical decisions, our insights help you understand what to do to achieve your goals.
We’ve done this for many clients including V&A Dundee, Southbank Centre, Donmar and Tall Stories
Build a fanbase
We think fandoms can offer a useful alternative perspective on audience relationships. In fandoms we see diverse groups of individuals brought together into relationships involving affinity, enthusiasm and active participation. We can help you use this to take a fresh look at the invitation you’re presenting, the experiences you’re crafting and the ways you’re interacting to build and grow your fanbase.
We recently used this approach with the London Philharmonic Orchestra – and this is at the heart of the hugely successful ongoing strategy at Rambert.