Our approach is to listen to you to understand the challenges you and what you want to achieve. Every organisation is different.
At the heart of it, we help you grow, broaden and diversify audiences. We use team consultation and audience insight to help you be bold and feel inspired. Below are just a few things we can help you do.
Build your brand
Hone in on your distinctive proposition that will work for the audiences you want to win and help you stand out. Our collaborative approach will articulate your identity in words that illuminate it for everyone in the team, so they understand how they can deliver it in their area.
Understand your audience
Get to know what audiences think and feel; what matters to them; what they need and want from you; how they perceive you (and why); what messages are getting through, and what messages resonate with them? By truly listening to them and understanding the audience perspective, you can have influence on the right people.
Make audience-informed decisions
Bring in the voice of the audience to help shape your brand strategy, new initiatives, upcoming programmes, campaigns, anything – making sure you deliver it in the most on-brand and powerful way possible, ultimately maximising the impact.
Build a fanbase
We think fandoms can offer a useful alternative perspective on audience relationships. In fandoms we see diverse groups of individuals brought together into relationships involving affinity, enthusiasm and active participation. We can help you use this to take a fresh look at the invitation you’re presenting, the experiences you’re crafting and the ways you’re interacting to build and grow your fanbase.