“Fly a Kite have more than delivered on the brief and our project is most definitely set up for success. It has been an absolute pleasure to work with both Jo and Lorna – they bring a powerful combination of skills: in-depth research understanding with real-life arts marketing understanding. This ensures research rigour – from ensuring we are asking the right question and all business partners are aligned to it through to designing the research to answer the brief effectively… AND effective, choiceful translation of audience insights into a clearly communicated presentation that can be understood and actioned by the business. Fly a Kite make it look easy – when I appreciate just how difficult it is to pull off.”
Claire Clutterbuck, Head of Audience Insights & Engagement, Southbank Centre
“Working with Jo and Lorna has been a game changer. Their approach is inclusive, ambitious and practical. Their work has already had a huge impact on us as an organisation and I have personally learnt so much and feel very supported. They are the perfect match and will be my first choice for future strategy projects.”
Emma Power, Director of Marketing & External Relations, UCA
“Fly a Kite have been integral to helping the Donmar devise a clear brand strategy, underpinned by a robust process of audience and stakeholder research. Jo and Lorna’s deep knowledge of the sector, expertise in branding and sheer giddy enthusiasm for this work are a winning combination – I highly recommend working with them to take your audience insight and brand strategy to the next level.”
Abby Corfan, Director of Audiences, Donmar Warehouse
“Fly a Kite’s services and expertise are invaluable. Jo and Lorna deeply understand the arts, their client(s), and where their work fits. They bring an exceptional perspective that guides, empowers, and delivers. We have learnt so much and their impact cannot be overstated as it is driving change. I have to say the work was genius. Audiences matter and Fly a Kite are great at championing their voices.”
David Wilson, Director, Aberystwyth Arts Centre
“Fly a Kite are a delight to work with. They have used creative and inventive exercises, ensuring that as a team we’ve viewed our work in different ways, teasing out fresh ideas and new perspectives. They have been incredibly thorough and responsive to our branding needs – and we have had a few laughs along the way!”
Clare Lewis, Marketing Director, Tall Stories