Honing a tone of voice
To support the Royal Albert Hall marketing team investigate its Tone of Voice went back to the newly refreshed Vision and Mission to ensure everything would be coherent and directly feed core strategy. We developed this into a series of brand promises and reviewed this to make sure the Hall can occupy a distinct position in the minds of audiences that distinguishes them from the offer of peers and competitors. From this we explored the dimensions of brand personality. and this put us in a stronger position to inform Tone of Voice that could ultimately be adopted across all communications.
