“Fly a Kite have more than delivered on the brief and our project is most definitely set up for success. It has been an absolute pleasure to work with both Jo and Lorna – they bring a powerful combination of skills: in-depth research understanding with real-life arts marketing understanding. This ensures research rigour – from ensuring we are asking the right question and all business partners are aligned to it through to designing the research to answer the brief effectively… AND effective, choiceful translation of audience insights into a clearly communicated presentation that can be understood and actioned by the business. Fly a Kite make it look easy – when I appreciate just how difficult it is to pull off.”
Claire Clutterbuck, Head of Audience Insights & Engagement, Southbank Centre
“We had a fantastic experience working with Jo and Lorna on the strategic brand review for Bristol Beacon. Their approach to audience research was thoughtful, thorough, and clearly grounded in years of expertise, giving us genuine confidence in what we were seeing and hearing. They brought the findings to life with real clarity, making it easy for everyone across our organisation to understand and engage with the insights.
What really stood out was the team’s brand and marketing nous, combined with a strong understanding of the culture sector – they didn’t just present insights, they knew exactly how to apply them in context. Their recommendations were practical, focused, and immediately actionable, giving us a clear and confident direction for how we can continue to grow and connect more deeply with our audiences.”
Andy Boreham, Director of Audiences, Bristol Beacon
“Fly a Kite have been integral to helping the Donmar devise a clear brand strategy, underpinned by a robust process of audience and stakeholder research. Jo and Lorna’s deep knowledge of the sector, expertise in branding and sheer giddy enthusiasm for this work are a winning combination – I highly recommend working with them to take your audience insight and brand strategy to the next level.”
Abby Corfan, Director of Audiences, Donmar Warehouse
“Fly a Kite’s services and expertise are invaluable. Jo and Lorna deeply understand the arts, their client(s), and where their work fits. They bring an exceptional perspective that guides, empowers, and delivers. We have learnt so much and their impact cannot be overstated as it is driving change. I have to say the work was genius. Audiences matter and Fly a Kite are great at championing their voices.”
David Wilson, Director, Aberystwyth Arts Centre
“Fly a Kite are a delight to work with. They have used creative and inventive exercises, ensuring that as a team we’ve viewed our work in different ways, teasing out fresh ideas and new perspectives. They have been incredibly thorough and responsive to our branding needs – and we have had a few laughs along the way!”
Clare Lewis, Marketing Director, Tall Stories
“My best move prior to starting this role (only 9 months ago!) was a conversation with Jo and Lorna. Fly a Kite has delivered a 5 month in-depth joy-filled and joyful process, talking to hundreds of our audiences, board, staff and stakeholders to help us articulate our purpose and our promises to our communities.”
Rosa Corbishley, Executive Director, Wiltshire Creative
“I approached Jo and Lorna at Fly a Kite to help the Thackray establish a new brand positioning as I’ve seen several times before how much energy and zeal they can bring to a project like this with organisations like ours. They immediately understood the strong core beliefs that the museum holds, but also the challenge of establishing a unified and powerful positioning to portray our far-reaching and diverse organisation which has an equally vast audience base involving everyone from local community groups to senior healthcare professionals and much besides. They worked with our entire staff team, ensuring everyone knew what this was about and the transformative power that it holds, and worked iteratively and in-depth with our executive and trustees to get this right. Our new positioning and accompanying set of promises represent us entirely and they have given our team transparent, easy to understand tools to navigate decisions, work cohesively and more deeply represent who we are. I would have no hesitation in recommending or working with them again.”
Edward Appleyard, Chief Executive, Thackray Museum of Medicine
“Working with Jo and Lorna has been a game changer. Their approach is inclusive, ambitious and practical. Their work has already had a huge impact on us as an organisation and I have personally learnt so much and feel very supported. They are the perfect match and will be my first choice for future strategy projects.”
Emma Power, Director of Marketing & External Relations, UCA
“Fly a Kite spent over 6 months working with the London Philharmonic Orchestra on a project exploring fandom. Their knowledge and expertise – from the initial workshopping phase, the subsequent running of focus groups, and presenting us with the final results and full report – were invaluable, and we feel we now have the tools we need internally to be able to continue this work, and to develop a solid fanbase for the Orchestra over the coming months and years. It’s been a real delight working with Jo and Lorna, who brought much fun to the project alongside their great wisdom, to ensure that it was a really enjoyable experience for everyone involved. I can’t thank them enough!”
Kath Trout, Marketing & Communications Director, London Philharmonic Orchestra