Who we are
Fly a Kite Ltd is an independent consultancy and insight company registered in the United Kingdom. Company number 15393192. Our office address is 78 Upper Bridge Street, Wye, Kent, TN25 5AN.
Our Director is a member of the Market Research Society (MRS) Company Partner and we abide by the MRS Code of Conduct. We adhere to the principles of the Data Protection Act and the requirements of the UK General Data Protection Regulation on data privacy.
We are committed to protecting personal data. This Privacy Notice gives detailed information about what to expect when Fly a Kite s processes any personal information that we collect about you.
Contact details for Fly a Kite
Fly a Kite
78 Upper Bridge Street, Wye, Kent, TN25 5AN.
hello@flyakitearts.com
What we mean by Personal Data
Any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier. This may include your gender, age, ethnicity, postcode, email address or other characteristics.
How we collect information
We may collect and access Personal Data about you when you participate in a survey, sign up to a focus group or other research consultation. Some research and consultation activities include the use of video and/or audio recording and prior consent will be obtained from you prior to any such recording.
How we use personal data
We only collect the data we need to administer and provide services for the specific project you opt-in to participate in (by filling in a survey or signing up to an event). All personal data is collected to support research and evaluation projects commissioned by clients. We will never use your personal data for any other purpose than the one you provide it for.
For client projects we may use Personal Data for analysis purposes. Data is aggregated for reporting purposes and personally identifiable data is never passed back to clients or given to any third party, unless you expressly give your prior permission to do so (see ‘With whom we may share your information’ section below). You will never receive a sales or any marketing contact as a result of participating in our surveys or research projects.
What we use your information for
We will only use your information to undertake research and complete a project, initiative or service for which purpose you originally provided it to us. We will use your contact information (email address, postal address, telephone number and/or mobile telephone number), to contact you to:
Participate in market research groups, surveys, evaluation or consultation
Provide further information on participation, as a reminder or to notify you of any change in event details.
Supply follow-up correspondence or administration, such as to provide you with consultation and survey findings and results, if requested.
We may also:
Contact you for any prize draw linked to a survey or consultation, using the information you provide to contact you if you win;
With your prior permission, pass on your contact details to a client where you agree or request a client contacts you to resolve issues or answer comments and queries.
We may use photographic (or other images) for the purpose of creating news reports or case studies for our clients and our website. We will only use an image of a person aged 16 or over with their prior expressed consent. We will only use an image of a person aged 16 or under with the prior express consent of a parent or guardian. We will only use an image of a person aged 16 or under where there is no name assigned to the image.
We may use audio or video recording during our research. Where this is to be used, prior consent will be gained. We will only attribute comments to individuals where prior expressed consent is gained. In all other cases, comments used in reports and/or case studies and other materials will be anonymised.
With whom we may share your information
We will not share your personal information with any third party one without your express permission.
Where a client may have legally provided your contact information to us to administer a survey, evaluation or consultation on their behalf, we will act as a Data Processor. The client will remain as the Data Controller with full obligations under the Data Protection Act and GDPR. We only disclose information relating to you back to clients for the purpose of a customer’s service and/or keeping their contact databases up-to-date, where you give your prior expressed permission.
We may also share your personal data with selected third party companies, such as a printing and mailing distribution companies, but only to administer research services where we are unable to undertake this work ourselves or where we can provide cost savings for clients. These instances are covered by contractual obligations where the supplier operates to the GDPR and written instructions from us, in line with the Market Research Society Code of Conduct and data protection regulations on unauthorised disclosure.
Storage of information
Your information will be stored securely on our encrypted shared drive only. All files with personal information are password protected. We will keep your information secure by taking appropriate technical and organisational measures against its unauthorised or unlawful processing and against its accidental loss, destruction or damage.
Your data will only be kept for as long as it is required for the purpose you provided it to us, to administer a client project. As soon as data is no longer needed it will be securely disposed of, deleted or destroyed. Our company policy is to delete all personal data within 2 months of completion the relevant project.
We will not store or transfer any information we collect from you outside the European Economic Area (the EU member states, Norway, Iceland and Liechtenstein) without your prior permission or as permitted by law.
Your right to withdraw consent
If you wish to be removed from our database at any time, you can email Fly a Kite at hello@flyakitearts.com.