Under the artistic leadership of Tamara Harvey and Daniel Evans the RSC has a bold new vision. While each production offers different ways of demonstrating this, they’re also keen to communicate consistency – the qualities always present, the RSC brand DNA – motivating people to get involved because its the RSC and that means something.
The marketing, digital and comms teams are excited by this and eager to convey this fresh RSC, so audiences and potential new understand its intention and can see its relevance. A promise, no matter what it is, it will be distinctly RSC.
To support them in this, we’re working with artistic and marketing teams to create a brand story toolkit – empowering guidelines and guardrails – giving everyone the tools they need and the confidence to execute effectively.
